Are Direct-to-Consumer Drug Ads Becoming Fair and Balanced?
Psychology Today,
As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to create positive…
｢毎日1枚のベーコンで大腸がんリスクが20%上昇する｣をどれくらい怖がるべきか - プレジデント社
Biglobe,
病気になるリスクや薬の有効性を示すとき、何かと比較し「○％上昇」などと相対リスクを利用することが少なくない。しかし、そこには誤解を生む危険がある。サイエンスライターで作家のトム・チヴァース氏は「相対リスクでは、実際にどのくらいのリスクがあるかを示す絶対リスク…
News story from Los Angeles Times on Monday 30 March 2020
Los Angeles Times,
Pouring Billions Of Dollars Into Marketing Of Drugs
Medical Health News,
A box of Bristol-Myers Squibb Co. Eliquis tablets are arranged for a photograph at a pharmacy in Princeton, Illinois, U.S., on…
Pouring Billions Of Dollars Into Marketing Of Drugs
Forbes,
Everyone has seen the commercials on television for prescription drugs, such as Eliquis, Xeljanz, and Humira.
Sep 4, 2018, 2:45 pm PDT Months before drug launch, this Peninsula company drew people to get its sweat stopper
Business Journals,
Months before winning regulatory approval of its drug against excessive sweating — and nearly a year ahead of the drug's…
How to fix the American drug industry
The Week,
In America, medication is extremely expensive — and it's getting worse. Stories of Wall Street bloodsuckers snatching up the…
Consumer Confidential column: TV commercials for prescription drugs 'doing more harm than good'
The Morning Call,
There are few more brazen examples of health care practices that put industry profits ahead of patient interests than hawking…
News story from Los Angeles Times on Tuesday 10 April 2018
Los Angeles Times,