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Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models

Overview of attention for article published in Marketing Letters, January 2009
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#20 of 313)
  • High Attention Score compared to outputs of the same age (98th percentile)

Mentioned by

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5 news outlets
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1 blog
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2 X users
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4 Wikipedia pages

Citations

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44 Dimensions

Readers on

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54 Mendeley