RT @JAMS_updates: Congratulations to Houston, Kupfer, Hennig-Thurau, & Spann, winners of the 2018 JAMS Sheth Foundation Best Paper Award, f…
Congratulations to Houston, Kupfer, Hennig-Thurau, & Spann, winners of the 2018 JAMS Sheth Foundation Best Paper Award, for their article "Pre-release consumer buzz." You can read the winning article at https://t.co/NjeDbvJMVH @WWU_Muenster @LMU_Muenc
RT @Springernomics: "...but what exactly is buzz" pre-release consumer buzz? Is it just a catch-word or something more? A new paper @JAMS_…
"...but what exactly is buzz" pre-release consumer buzz? Is it just a catch-word or something more? A new paper @JAMS_updates explores: https://t.co/NvSG0v40Sg https://t.co/P2cLzkgURn
"Buzz" is way more than a buzzword! Houston, Kupfer, Hennig-Thurau, & Spann explore what pre-release consumer buzz is, taking the concept to marketing theory and beyond. https://t.co/R4Gg6NtFNN @NeeleySchoolTCU