Pre-release consumer buzz

Overview of attention for article published in Journal of the Academy of Marketing Science, January 2018

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Average Attention Score compared to outputs of the same age

Mentioned by

twitter: 3 X users

facebook: 1 Facebook page

Readers on

mendeley: 154 Mendeley

Summary X Facebook

So far, Altmetric has seen 2 public wall posts from 1 users.

Journal of the Academy of Marketing Science, 08 Feb 2019

The article "Pre-release consumer buzz" has been chosen by the JAMS ERB as winner of the 2018 JAMS Sheth Foundation Best Paper…

Journal of the Academy of Marketing Science, 22 Jan 2018

The buzz about "buzz": Houston, Kupfer, Hennig-Thurau,