5,013 followers
RT @JBusinessEthics: Consumers in a love type relationship with a brand can defend it in extreme unethical situations by defending the bran…
1,228 followers
RT @JBusinessEthics: Consumers in a love type relationship with a brand can defend it in extreme unethical situations by defending the bran…
939 followers
RT @JBusinessEthics: Consumers in a love type relationship with a brand can defend it in extreme unethical situations by defending the bran…
5,027 followers
Consumers in a love type relationship with a brand can defend it in extreme unethical situations by defending the brand to other consumers (brand defense) or by deliberately not talking about the situation (sin of omission) https://t.co/gcYIUCFklk