| Title |
Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective
|
|---|---|
| Published in |
Information Systems Frontiers, January 2018
|
| DOI | 10.1007/s10796-017-9821-8 |
| Authors |
Cherniece J. Plume, Emma L. Slade |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Saudi Arabia | 1 | 50% |
| United Kingdom | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 234 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 234 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 25 | 11% |
| Student > Bachelor | 23 | 10% |
| Student > Master | 21 | 9% |
| Lecturer | 20 | 9% |
| Researcher | 12 | 5% |
| Other | 28 | 12% |
| Unknown | 105 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 44 | 19% |
| Social Sciences | 33 | 14% |
| Computer Science | 18 | 8% |
| Agricultural and Biological Sciences | 5 | 2% |
| Arts and Humanities | 5 | 2% |
| Other | 18 | 8% |
| Unknown | 111 | 47% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 January 2018.
All research outputs
#16,652,089
of 24,500,598 outputs
Outputs from Information Systems Frontiers
#230
of 334 outputs
Outputs of similar age
#280,431
of 451,811 outputs
Outputs of similar age from Information Systems Frontiers
#6
of 6 outputs
Altmetric has tracked 24,500,598 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 334 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.8. This one is in the 17th percentile – i.e., 17% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 451,811 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 28th percentile – i.e., 28% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one.