@Noahpinion Interestingly, Hal Varian and coauthors have a paper showing a good return from ads during the superbowl https://t.co/zzhWNtnP2S
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If you watched the #Superbowl movie trailers yesterday, did you wonder whether they really have an effect? This article did exactly that and studied past Superbowl ad effects on movie performance: "super returns to #SuperBowl ads"? https://t.co/w6j7ROkUET
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https://t.co/ycWxvQQdz1とかhttps://t.co/Isi4cxj5puとか。他には、スポット市場の広告効果を、テレビ広告の放映を決める地理的な市場の境界線の周りで測る、Regression Discontinuityがある。https://t.co/UMqBYVDmrp Bradたちが公開しているソフトで細かく見れる。https://t.co/bEegMUWXCz