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Super returns to Super Bowl ads?

Overview of attention for article published in Quantitative Marketing and Economics, January 2017
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#6 of 125)
  • High Attention Score compared to outputs of the same age (94th percentile)

Mentioned by

news
1 news outlet
blogs
2 blogs
policy
2 policy sources
twitter
4 X users
patent
1 patent

Citations

dimensions_citation
27 Dimensions

Readers on

mendeley
90 Mendeley