Getting too personal: Reactance to highly personalized email solicitations

Overview of attention for article published in Marketing Letters, November 2007

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (90th percentile)

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blogs: 1 blog
policy: 1 policy source

twitter: 1 X user

Citations

dimensions_citation: 253 Dimensions

Readers on

mendeley: 416 Mendeley

Summary Blogs Policy documents X Dimensions citations

So far, Altmetric has seen 1 X post from an account with 36 followers.

Beware being too personal with the information you know about consumers you could push them away http://t.co/Wk34lM6P8V #bbsdigmarket

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