The loss of the marketing department’s influence: is it really happening? And why worry?

Overview of attention for article published in Journal of the Academy of Marketing Science, November 2014

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The loss of the marketing department’s influence: is it really happening? And why worry? http://t.co/wrPpRk1aTr @JAMS_updates

Is the marketing department really losing influence? Homburg et al. find that it is indeed, in this new JAMS article http://t.co/z0ew9AsZSs

Is the marketing department really losing influence? Homburg et al. find that it is indeed, in this new JAMS article http://t.co/z0ew9AsZSs

Is the marketing department really losing influence? Homburg et al. find that it is indeed, in this new JAMS article http://t.co/z0ew9AsZSs

Is the marketing department really losing influence? Homburg et al. find that it is indeed, in this new JAMS article http://t.co/z0ew9AsZSs