Gad Saad,
Oh, oh. Not good. http://link.springer.com/article/10.1007/s11747-014-0416-3 link.springer.com
Oh, oh. Not good. http://link.springer.com/article/10.1007/s11747-014-0416-3 link.springer.com
Christian Homburg's group finds that the marketing department has lost relative influence...you have to read the article to…
Da li odjeli marketinga gube svoj značaj i utjecaj?
A big question in our field: is the marketing department losing influence? Homburg et al. update their 1999 investigation and…