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Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis

Overview of attention for article published in Journal of Business Ethics, October 2017
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#10 of 1,738)
  • High Attention Score compared to outputs of the same age (97th percentile)
  • High Attention Score compared to outputs of the same age and source (97th percentile)

Mentioned by

news
12 news outlets
twitter
6 tweeters

Citations

dimensions_citation
2 Dimensions

Readers on

mendeley
17 Mendeley
Title
Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis
Published in
Journal of Business Ethics, October 2017
DOI 10.1007/s10551-017-3720-2
Authors

Reo Song, Ho Kim, Gene Moo Lee, Sungha Jang

Twitter Demographics

The data shown below were collected from the profiles of 6 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 17 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 4 24%
Student > Bachelor 4 24%
Student > Doctoral Student 2 12%
Student > Ph. D. Student 2 12%
Librarian 2 12%
Other 3 18%
Readers by discipline Count As %
Business, Management and Accounting 7 41%
Unspecified 4 24%
Computer Science 1 6%
Arts and Humanities 1 6%
Economics, Econometrics and Finance 1 6%
Other 3 18%

Attention Score in Context

This research output has an Altmetric Attention Score of 104. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 January 2018.
All research outputs
#129,280
of 12,355,821 outputs
Outputs from Journal of Business Ethics
#10
of 1,738 outputs
Outputs of similar age
#6,871
of 293,937 outputs
Outputs of similar age from Journal of Business Ethics
#2
of 69 outputs
Altmetric has tracked 12,355,821 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,738 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.6. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 293,937 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 69 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.