Breaking free from the industrial age paradigm of branding

Overview of attention for article published in Journal of Brand Management, November 2007

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Organisations should participate in consumers’ reviews and online content http://t.co/OC7lIx8grT #bbsdigmarket

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New on BIROn: Breaking free from the industrial age paradigm of branding: Christodoulides, G... http://t.co/KHYuwGABn8 #BirkbeckResearch

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