The impact of title event sponsorship announcements on shareholder wealth

Overview of attention for article published in Marketing Letters, October 2008

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#37 of 285)
High Attention Score compared to outputs of the same age (93rd percentile)
Good Attention Score compared to outputs of the same age and source (71st percentile)

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twitter: 4 X users

Citations

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So far, Altmetric has seen 1 news story.

What's the Value of Sponsoring a Bowl Game?

The Atlantic, 04 Jan 2016

Marketers have a lot of faith in the sport’s ability to sell hotel rooms, tires, and tax software.