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Introducing short-term brands: A new branding tool for a new consumer reality

Overview of attention for article published in Journal of Brand Management, May 2000
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#4 of 324)
  • High Attention Score compared to outputs of the same age (98th percentile)

Mentioned by

news
3 news outlets
blogs
2 blogs
wikipedia
8 Wikipedia pages

Citations

dimensions_citation
46 Dimensions

Readers on

mendeley
118 Mendeley