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“#Consumer #Ethnocentrism: #Reconceptualization and #Crosscultural #Validation”, #JIBS #Journal of #International #Business #Studies, 46 (3), 381‐389. https://t.co/2LMYAfjPp6 @PalgraveBiz
“#Consumer #Ethnocentrism: #Reconceptualization and #Crosscultural #Validation”, #JIBS #Journal of #International #Business #Studies, 46 (3), 381‐389. https://t.co/2LMYAfjPp6 @PalgraveBiz
A revised consumer ethnocentrism measurement scale with cross-cultural validation http://t.co/zJXwqYIceK