Understanding loyalty program effectiveness: managing target and bystander effects

Overview of attention for article published in Journal of the Academy of Marketing Science, August 2014

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (91st percentile)
High Attention Score compared to outputs of the same age and source (84th percentile)

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 5,891 followers.

What are the effects of loyalty programs on both target and bystander customers? http://t.co/jWHywkriyY by @JAMS_updates

What are the effects of loyalty programs on both target and bystander customers, and how can they be managed? http://t.co/XHOGTSTJrv