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Don’t try harder: using customer inoculation to build resistance against service failures

Overview of attention for article published in Journal of the Academy of Marketing Science, August 2014
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (65th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (60th percentile)

Mentioned by

twitter
3 tweeters
facebook
1 Facebook page

Citations

dimensions_citation
12 Dimensions

Readers on

mendeley
67 Mendeley
Title
Don’t try harder: using customer inoculation to build resistance against service failures
Published in
Journal of the Academy of Marketing Science, August 2014
DOI 10.1007/s11747-014-0398-1
Authors

Sven Mikolon, Benjamin Quaiser, Jan Wieseke

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 67 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Malaysia 2 3%
Brazil 1 1%
United States 1 1%
Unknown 63 94%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 19 28%
Student > Doctoral Student 12 18%
Unspecified 10 15%
Student > Master 5 7%
Researcher 5 7%
Other 16 24%
Readers by discipline Count As %
Business, Management and Accounting 43 64%
Unspecified 12 18%
Social Sciences 5 7%
Psychology 2 3%
Arts and Humanities 1 1%
Other 4 6%

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 July 2015.
All research outputs
#6,718,082
of 13,028,909 outputs
Outputs from Journal of the Academy of Marketing Science
#227
of 472 outputs
Outputs of similar age
#68,935
of 199,781 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#5
of 15 outputs
Altmetric has tracked 13,028,909 research outputs across all sources so far. This one is in the 48th percentile – i.e., 48% of other outputs scored the same or lower than it.
So far Altmetric has tracked 472 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.8. This one has gotten more attention than average, scoring higher than 50% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 199,781 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 65% of its contemporaries.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 60% of its contemporaries.