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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

Overview of attention for article published in Journal of the Academy of Marketing Science, June 2014
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (91st percentile)
  • High Attention Score compared to outputs of the same age and source (92nd percentile)

Mentioned by

twitter
23 X users
facebook
4 Facebook pages

Citations

dimensions_citation
298 Dimensions

Readers on

mendeley
641 Mendeley