Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

Overview of attention for article published in Journal of the Academy of Marketing Science, June 2017

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New article published in @JAMS_updates investigates the effect of major life events on purchase behavior https://t.co/07ksqVS4li

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Did you know that major life events can both enhance and inhibit changes in purchase behavior? New paper from JAMS: https://t.co/4lqhaSkA3p

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