An interesting figure from Clark et al (2014) (https://t.co/lMo8UWippE) showing how four major business disciplines cite each other. Authors argue that marketing is less cited by other disciplines and lacking usefulness. My thoughts below👇👇 #AcademicTwitte
Congrats to vol. 42 JAMS/Sheth Foundation best paper "The intellectual ecology of mainstream marketing research" http://t.co/pEVIEvdr43
Congrats to vol. 42 JAMS/Sheth Foundation best paper "The intellectual ecology of mainstream marketing research" http://t.co/pEVIEvdr43
Clark et al. (2014) on returning marketing to prominence among business disciplines http://t.co/jDvDyyYjMr
Recomiendo a los investigadores en marketing la lectura d este paper sobre la escasa influencia d nuestra disciplina. http://t.co/ms65uPajFS
Recomiendo a los investigadores en marketing la lectura d este paper sobre la escasa influencia d nuestra disciplina. http://t.co/ms65uPajFS
Recomiendo a los investigadores en marketing la lectura d este paper sobre la escasa influencia d nuestra disciplina. http://t.co/ms65uPajFS
Is marketing's influence in decline? A discussion of the place of marketing in the family of business disciplines http://t.co/AsaqUkmIqE
Is marketing's influence in decline? A discussion of the place of marketing in the family of business disciplines http://t.co/AsaqUkmIqE
The intellectual ecology of mainstream marketing research: an inquiry into the place of... http://t.co/PYI1qAlgXv
Special thanks to my co-authors Terry Clark, @mahodis, and Dan Rajartnam. http://t.co/zF7Gru30ZL
The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing http://t.co/zF7Gru30ZL
The intellectual ecology of mainstream marketing research: an inquiry into the place of... http://t.co/UgMEg9A0Cn