Journal of the Academy of Marketing Science,
Congratulations to the winners of the JAMS/Sheth Foundation Best Paper Award for vol. 42. Read the paper at http://ow.ly/Jnmta
Congratulations to the winners of the JAMS/Sheth Foundation Best Paper Award for vol. 42. Read the paper at http://ow.ly/Jnmta
Do you see the marketing discipline’s influence within the family of business disciplines (as well as in practice) to be in…