Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Overview of attention for article published in Journal of the Academy of Marketing Science, May 2017

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (88th percentile)
High Attention Score compared to outputs of the same age and source (99th percentile)

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[column] Augmented Reality in contentmarketing: top of flop?

MarketingTribune, 09 Jun 2021

Wetenschappelijk onderzoek laat zien dat AR in contentmarketing inderdaad veel kansen creëert, dus lees verder voor tips