When and why do customer solutions pay off in business markets?

Overview of attention for article published in Journal of the Academy of Marketing Science, May 2017

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In the top 25% of all research outputs scored by Altmetric
Good Attention Score compared to outputs of the same age (79th percentile)
High Attention Score compared to outputs of the same age and source (81st percentile)

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Interesting article on customer solutions in business markets https://t.co/orT2Rk3E6d

When and why do customer solutions pay off in business markets? New insights from Worm et al. https://t.co/peWueZiG8u @BI_BizSchool