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Measuring youth exposure to alcohol marketing on social networking sites: Challenges and prospects

Overview of attention for article published in Journal of Public Health Policy, November 2013
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (61st percentile)

Mentioned by

twitter
5 tweeters

Citations

dimensions_citation
51 Dimensions

Readers on

mendeley
69 Mendeley
Title
Measuring youth exposure to alcohol marketing on social networking sites: Challenges and prospects
Published in
Journal of Public Health Policy, November 2013
DOI 10.1057/jphp.2013.45
Pubmed ID
Authors

David H Jernigan, Anne E Rushman

Abstract

Youth exposure to alcohol marketing has been linked to increased alcohol consumption and problems. On relatively new and highly interactive social networking sites (SNS) that are popular with youth, tools for measuring youth exposure to alcohol marketing in traditional media are inadequate. We critically review the existing policies of Facebook, Twitter, and YouTube designed to keep branded alcohol content away from underage youth. Looking at brand and user activity on Facebook for the 15 alcohol brands most popular among US youth, we found activity has grown dramatically in the past 3 years, and underage users may be accounting for some of this activity. Surveys of youth and adult participation in alcohol marketing on SNS will be needed to inform debate over these marketing practices.

Twitter Demographics

The data shown below were collected from the profiles of 5 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 69 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 69 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 15 22%
Student > Ph. D. Student 15 22%
Student > Bachelor 9 13%
Researcher 6 9%
Unspecified 5 7%
Other 19 28%
Readers by discipline Count As %
Social Sciences 16 23%
Medicine and Dentistry 15 22%
Unspecified 9 13%
Psychology 9 13%
Nursing and Health Professions 8 12%
Other 12 17%

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 April 2015.
All research outputs
#6,762,920
of 13,048,051 outputs
Outputs from Journal of Public Health Policy
#386
of 532 outputs
Outputs of similar age
#91,612
of 244,832 outputs
Outputs of similar age from Journal of Public Health Policy
#6
of 8 outputs
Altmetric has tracked 13,048,051 research outputs across all sources so far. This one is in the 47th percentile – i.e., 47% of other outputs scored the same or lower than it.
So far Altmetric has tracked 532 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.2. This one is in the 26th percentile – i.e., 26% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 244,832 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 61% of its contemporaries.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.