@jon_mellon This is a mistake even leading political scientists make. I think of the absurd interpretation of https://t.co/QRVEWaAfZA which is compatible with Facebook ads having a higher ROI than any other intervention
And that scroll-by ability has been why I've been skeptical of FB effects. Also @dbroockman had an early study where he found FB ads couldn't even raise candidate name recognition(!) https://t.co/PlzTnnJIjQ https://t.co/4VNA43iq1r
@mcherenson @aecoppock @seth_j_hill @vavreck Though there's some strong evidence that even dozens of exposures don't seem to have an effect. From what I've seen these political DVs are less malleable, so I think your point applies more to specific issues t
@NateSilver538 I am writing my thesis on this very topic. Nate could be correct. This paper showed that online ads didn’t increase name recognition for US political candidates. Consistent with Ridout’s hypothesis that online ads only have influence for <
@sanguinepenguin Ha, there is actually limited evidence for the effectiveness of all internet ads https://t.co/A4CX5hKmE2
@Artunkupla @ooseuri @anukoivunen @mikko @hblwebb @JussiPullinen @YleAstudio @hanna_wass @Villebla Helposti erottuva merkitseminen tärkeää. Ylipäätään kohdennetut pol. mainokset vaikuttavat hyvin vähän ihmisten ajatteluun ja toimintaan, mutta vielä vähemmä
Amerikaans onderzoek waar naar verwezen wordt, deed 'random' gemikte messages, terwijl sociale media net kunnen targeten (naar interesse, beleving, atttitudes,..): https://t.co/j90yP29K2c
A freely available version of Broockman and Green's 2014 study on Facebook advertisement effects on political recognition and favourability may be read here: https://t.co/GNp4tRCr5O https://t.co/0ELk3hkRRL
3. After weeks of ads, their campaign could have easily influenced 800,000 people. The counterfactual is not VL never running a digital campaign at all. The counterfactual was VL not running Facebook ads in the last ten days. What is the marginal effect?
Do #OnlineAdvertisements Increase Political Candidates’ Name Recognition or #Favorability? #Evidence from Randomized Field Experiments https://t.co/Q0PuS0Shvy | via @PolBehavior
@causalinf @jasonmfletcher @deaneckles My (likely outdated) impression is the polisci lit generally hasn’t found particularly strong effects of Facebook ads on behaviour, or if statistically significant then of a small magnitude (see: https://t.co/6yQoe5dk
RT @meirelesff: A regulamentação das eleições desse ano permite que campanhas promovam páginas no Facebook. Mas, apesar disso ser relativam…
RT @meirelesff: A regulamentação das eleições desse ano permite que campanhas promovam páginas no Facebook. Mas, apesar disso ser relativam…
A regulamentação das eleições desse ano permite que campanhas promovam páginas no Facebook. Mas, apesar disso ser relativamente barato, a evidência disponível (vinda dos EUA) sugere que isso traz pouco retorno. Um exemplo: https://t.co/ikmTu7P2dh https://t
RT @Lady__AA: "Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability?" NOOOOOOOO Free paper: No excuses!…
"Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability?" NOOOOOOOO Free paper: No excuses! https://t.co/xdppH5c95c
@deaneckles @wccubbison @davidshor @dbroockman @kreissdaniel @antoniogm https://t.co/9OY5tXbpUj https://t.co/DmXmYgVFjB - links to two of David’s studies
@antoniogm @deaneckles @davidshor @dbroockman @kreissdaniel Also see https://t.co/d9JxXPlbcC Or Davids other work showing little persuasive effects of communication that is significantly more in your face than something in a newsfeed
@BenjaminElberth Yes, yes — de lodtrækningsforsøg, jeg har set, viser ingen effekter af online politisk marketing: https://t.co/HrcQLMPNIS
"even frequent exposure to Facebook ads may be insufficient to impart new information, change attitudes" #PolitikAds https://t.co/FbKIVbomLE
Ciekawe badania, reklamy na Facebooku nie robią takiej różnicy jak się wszystkim wydaje. https://t.co/HTiiDWiqBO
@lpolgreen Check this out: https://t.co/oqwcZGiqMC
@dfreelon based on this https://t.co/Pakk1sHDrl they seem to be working very well.
@DennerHJ Helt sikkert: Mest kendt om FB: http://t.co/N8JpXZqjhz. Om twitter: http://t.co/VrSQfDdSSL Mere FB: http://t.co/9Dz2uiQ1iE
Online ads and political candidates' name recognition: http://t.co/uVAeEwB4ue
New paper on online political adverts effect on name recognition and favourability... Interesting! http://t.co/fGjkb4kUiZ
.@dbroockman and Don Green on the persuasive effect of @facebook ads: http://t.co/JC4DPqhJLh
Field research: online ads don't do much to improve political candidates name recognition or favorability: http://t.co/eiFt4ROyl1