When marketing strategy meets culture: the role of culture in product evaluations

Overview of attention for article published in Journal of the Academy of Marketing Science, March 2017

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Average Attention Score compared to outputs of the same age

Mentioned by

twitter: 2 X users

facebook: 1 Facebook page

Citations

dimensions_citation: 64 Dimensions

Readers on

mendeley: 329 Mendeley

Summary X Facebook Dimensions citations

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 3,928 followers.

RT @JAMS_updates: How can movies appeal to consumers in different countries? Song et al. explore: https://t.co/mTvf26Jtok @maysbusiness @Be…

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How can movies appeal to consumers in different countries? Song et al. explore: https://t.co/mTvf26Jtok @maysbusiness @BelkCollege

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