Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees

Overview of attention for article published in Journal of the Academy of Marketing Science, March 2017

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About this Attention Score

Good Attention Score compared to outputs of the same age (67th percentile)
Good Attention Score compared to outputs of the same age and source (73rd percentile)

Mentioned by

twitter: 6 X users

facebook: 1 Facebook page

Citations

dimensions_citation: 18 Dimensions

Readers on

mendeley: 65 Mendeley

Summary X Facebook Dimensions citations

So far, Altmetric has seen 6 X posts from 6 X users, with an upper bound of 14,315 followers.

RT @JAMS_updates: When delighting consumers by offering pleasant surprises backfires, new online from Dutta et al. https://t.co/H0rSTeMrI6…

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RT @JAMS_updates: When delighting consumers by offering pleasant surprises backfires, new online from Dutta et al. https://t.co/H0rSTeMrI6…

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RT @JAMS_updates: When delighting consumers by offering pleasant surprises backfires, new online from Dutta et al. https://t.co/H0rSTeMrI6…

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RT @JAMS_updates: When delighting consumers by offering pleasant surprises backfires, new online from Dutta et al. https://t.co/H0rSTeMrI6…

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RT @JAMS_updates: When delighting consumers by offering pleasant surprises backfires, new online from Dutta et al. https://t.co/H0rSTeMrI6…

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When delighting consumers by offering pleasant surprises backfires, new online from Dutta et al. https://t.co/H0rSTeMrI6 @IlitchBusiness

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