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Are sponsorship announcements good news for the shareholders? Evidence from int'l stock exchanges #marketing http://t.co/OAZMBPvV4Y
Are sponsorship announcements good news for the shareholders? Evidence from int'l stock exchanges #marketing http://t.co/OAZMBPvV4Y
Sponsor research concludes that investors don't believe that #sponsorships have the ability to build brand equity http://t.co/d02ZzaIfFd