Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Overview of attention for article published in Journal of Brand Management, February 2017

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Very happy to share the article by mail or via ResearchGate https://t.co/4LlzEJMhLG if you don't have full-text access to the journal! https://t.co/siYfcq6GNW

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How #consumer–brand identification, #satisfaction, and #price image and influence #brand loyalty and #word-of-mouth. https://t.co/fAFkhhVrVd

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