The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data

Overview of attention for article published in Quantitative Marketing and Economics, May 2009

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Advertising and Environmental Stewardship: Evidence from the BP Oil Spill

Cited by National Bureau of Economic Research on 01 Jan 2014

The National Bureau of Economic Research (NBER) is a private, non-profit, non-partisan organisation dedicated to conducting economic research and to disseminating research findings among academics, public policy makers, and business professionals.