Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay

Overview of attention for article published in Marketing Letters, January 2017

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@garethjharvey Here’s the link from the journal: https://t.co/vD5mscegjq

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@garethjharvey Here’s the link from the publisher https://t.co/vD5mscegjq

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Carolyn Yoon #BioSocialMethods member-Malleability of Taste Perception: Biasing Effects of Rating Scale Format on... https://t.co/37rHs9FmVb

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