Enough is enough! When identification no longer prevents negative corporate associations

Overview of attention for article published in Journal of the Academy of Marketing Science, April 2006

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (89th percentile)

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Are You Prepared for Bad Press About One of Your Suppliers?

Harvard Business Review , 10 Jul 2020

Executive Summary According to new research, when bad news about a supply chain issue reaches consumers, they are more likely…