Critical service logic: making sense of value creation and co-creation

Overview of attention for article published in Journal of the Academy of Marketing Science, July 2012

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (91st percentile)
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wikipedia: 1 Wikipedia page

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German

Customer Success Management (CSM)

Cited by user Academicknowledge4you on 28 Feb 2023

Customer Success Management, kurz CSM (englisch für Kundenerfolgsmanagement) bezeichnet die konsequente Ausrichtung eines Unternehmens auf den Erfolg seiner Kunden.