RT @Springernomics: "Shoppers spend up to 100 percent more when paying with a credit card—and were even willing to pay twice as much for an…
"Shoppers spend up to 100 percent more when paying with a credit card—and were even willing to pay twice as much for an item as those who paid in cash," notes this new article (citing influential research from Marketing Letters: https://t.co/hX6C90x0Gr): h
This academic paper from 2001 is a classic in the field: it concludes that "willingness-to-pay can be increased when customers are instructed to use a credit card rather than cash" https://t.co/6IdLN05Drj (5/12)
@dharmeshba A quick search on google scholar shows this. https://t.co/Uhq7D5mrll
RT @EGordonMallin: 20+ years ago, Marketing Letters's "Always Leave Home Without It" (https://t.co/vE1cICle0Y) found consumers willing to p…
20+ years ago, Marketing Letters's "Always Leave Home Without It" (https://t.co/vE1cICle0Y) found consumers willing to pay up to 100% more when using credit cards, an effect "unlikely to arise due solely to liquidity constraints." It's still apt; to wit: h
@JohnCollins Same. There is the classic Prelac and Simester study about consumers spending more, up to 100%, with card. https://t.co/qpsu8ZDNIn
@MegBartelt The catch is subconscious overspending not only in being willing to pay more (see study) & in buying things you would otherwise gone without just fine. It also takes away the joy you think you will experience while you “own” the thing becau
8/12 Esto está comprobado es estudios (https://t.co/dzOeopJSab) relacionados con nuestros hábitos de consumo. Ese es el primer problema.
@cwburns @ClementsMoney Yes, this is the specific study I had in mind: https://t.co/C97IoVvnT8